Civello Salon & Spa
Marketing Overhaul for Multi-Location Legacy Brand
Civello is a long-standing luxury salon brand with five locations across Canada. Despite its strong reputation, the brand’s digital presence was inconsistent and underperforming. The Med Spa division, in particular, lacked visibility and engagement. Civello needed a modernized, unified marketing strategy to re-engage current clients and attract new ones.
Back of Bottle
Launching a Clean Beauty Brand with Purpose
Back of Bottle (BOB) is a sustainable, high-performance haircare line created by beauty industry pioneer Ray Civello. The brand launched with 26 clean, green products and a mission to influence beauty culture toward more environmentally conscious, results-driven choices. As part of the in-house marketing team, I was tasked with launching the brand across five salon locations and building awareness both online and in-community.
West Coast Seeds
Building Digital Momentum for a Legacy Brand
West Coast Seeds, a heritage gardening brand, wanted to build digital traction and connect with younger, eco-conscious consumers. Their digital channels lacked personality and interactivity, and their blog content wasn’t converting. The goal was to shift from traditional catalog marketing to community-driven digital storytelling.
Revita Skin Clinic
From Local Med Spa to Digital Skin Health Authority
Revita Skin Clinic is a medical aesthetics practice in Mississauga focused on advanced skincare treatments. The clinic lacked a cohesive brand voice and a consistent digital presence. Their content did not reflect their expertise or build trust with potential clients. The goal was to improve digital visibility, boost consultations, and position the clinic as a thought leader.