Civello Salon & Spa

Integrated Marketing Overhaul for Multi-Location Brand

Client: Civello Salon & Spa

Website: www.civello.com

Civello is a long-standing luxury salon brand with five locations across Canada. Despite its strong reputation, the brand’s digital presence was inconsistent and underperforming. The Med Spa division, in particular, lacked visibility and engagement. Civello needed a modernized, unified marketing strategy to re-engage current clients and attract new ones — with a special focus on bringing its Med Spa services into the digital spotlight.

    • Low Med Spa Awareness: The Med Spa services were underutilized and poorly promoted.

    • No Online Sales System: Clients couldn’t easily purchase Med Spa services digitally.

    • Dated Digital Assets: Social channels lacked engagement and design consistency.

    • Lack of Client Retention Systems: Rebooking and loyalty incentives were not systemized.

  • Website & Digital Overhaul

    • Rebuilt Civello.com with a cleaner UX, streamlined navigation, and mobile optimization

    • Integrated a full eCommerce store for MedSpa services, allowing clients to purchase online for the first time

    • Improved searchability and booking flow across all service categories

    Social Media & Video Strategy

    • Led a complete social overhaul, increasing post frequency, quality, and storytelling through branded Reels and carousels

    • Produced the Civello Careers recruitment video, which generated over 3K views and direct candidate inquiries

    • Created high-performing content for campaigns like Hydration, Balayage Refresh, and Mother’s Day with Vivier Skincare

    Campaigns & Content Creation

    • Developed and executed seasonal campaigns across all five locations

    • Designed assets for email, in-store, and digital touchpoints

    • Wrote, edited, and scheduled eblasts, landing pages, and automated flows

    Brand Activation & Retail Marketing

    • Supported the launch of Back of Bottle, Civello’s clean beauty line, through influencer kits, affiliate setup, and salon integration

    • Managed promotional campaigns and visual storytelling to build in-store interest and organic exposure

    App UX Enhancements

    • Refined Civello’s mobile app with updated bios, visuals, and navigation

    • Introduced new rebooking flows and in-app content to increase retention

  • 💰 $66K+ in MedSpa eComm sales — 61% from new clients


    🛒 Majority of MedSpa sales processed through the new eCommerce store


    🛍 Campaigns contributed to 9% MoM MedSpa sales growth


    🎉 105 RSVPs to the MedSpa launch event

    📈 Website traffic up 27.9% YoY, with online bookings up 20% YoY


    📬 7.5% email list growth in one quarter


    🔁 Projected 1% MoM increase in client retention

    📱 344% social audience growth, +831% in video views, +702% engagement


    📈 +85% Instagram engagement YoY


    👥 +250 new Facebook followers, outperforming local competitors

  • Through a full-scale digital transformation, I helped Civello evolve from a legacy salon brand into a modern, multi-location beauty destination with a cohesive online presence, scalable campaigns, and measurable growth. From rebuilding the website to driving influencer activations and launching eCommerce, this project reflects the power of brand-aligned content, clean design, and performance-driven strategy.