West Coast Seeds

Building Digital Momentum for a Legacy Brand

Client: West Coast Seeds

Website: www.westcoastseeds.com

West Coast Seeds, a heritage gardening brand, wanted to build digital traction and connect with younger, eco-conscious consumers. Their digital channels lacked personality and interactivity, and their blog content wasn’t converting. The goal was to shift from traditional catalog marketing to community-driven digital storytelling.

    • Outdated Social Voice:

      The brand needed a friendlier, more human tone.

    • Underperforming Blog Posts:

      Rich content existed, but lacked compelling presentation.

    • Missed Opportunities for Lead Gen:

      Campaigns weren’t optimized to build the email list or drive engagement.

  • Digital Strategy Development:

    • Built a full content calendar across social, blog, email, and influencer channels.

    • Created evergreen campaigns aligned with planting seasons and product launches.

    Campaigns That Convert:

    • Led the Gardening Guide Giveaway: a lead magnet campaign generating 250+ email signups.

    • Designed the End-of-Season Sale: sold out seed inventory and captured 100+ leads.

    Content Refresh & A/B Testing:

    • Rewrote underperforming blog posts with curiosity-based headlines and visual formatting.

    • Resulted in the most-shared article of the quarter.

    Influencer & Viral Campaigns:

    • Launched “Save the Rusty-Patched Bumble Bee” campaign — reshared by actress Nikki Reed.

    • Built influencer relationship with Jillian Harris.

  • 🚀 +423% social growth in one year

    💌 250+ new leads from a single giveaway

    🐝 Campaign featured by environmental influencers

    📝 Most-shared blog post of the season

    🎨 Brand storytelling elevated across all platforms

  • The digital transformation of West Coast Seeds redefined how the brand connected with a new generation of home gardeners. By combining strategic campaigns, engaging content, and influencer partnerships, the brand expanded its reach while staying true to its roots. Campaigns like the Gardening Guide Giveaway and the Rusty-Patched Bumble Bee initiative not only generated leads but created emotional resonance. The result: a legacy brand made relevant, visible, and vibrant in the digital era.