Back of Bottle
Launched this sustainable, high-performance haircare brand across five salon locations through in-store activations, affiliate sales setup, influencer gifting, and digital storytelling. My work supported BOB’s positioning as a purpose-driven brand rooted in clean beauty and real results — generating organic content from influencers and driving early awareness both in-salon and online.
Services Provided
Short-Form Video Creation
Seasonal Campaign Strategy
Affiliate launch within Civello Salons
Influencer Collaborations
Social Media Tiles
Video Content & Influencer Collaborations
From concept to camera, I produced short-form video content that tells a story, builds trust, and boosts visibility across platforms. Paired with strategic influencer collaborations — from curated gifting to post-event campaigns — my work helps brands show up authentically, spark conversation, and expand their reach with real impact.
Email Marketing
On-brand emails that drive connection — each campaign is crafted to engage your audience and move them to action.
The Result
Built brand visibility and trust from day one, using high-value social proof to position BOB as a credible clean beauty brand.